Hyaluronic acid: to the less beauty-savvy, it may sound like something you don't want to put anywhere near your face. But this wonderful acid is naturally produced by our bodies to preserve the skin’s moisture.
Thanks to ageing and aggressive environmental factors that affect the face daily, the layers of this magical acid start to reduce. If there is an insufficient amount of hyaluronic acid in the body, the skin starts to suffer as well, resulting in sensitivity, dullness, fine lines and uneven tone and texture.
Skin ageing and a lack of hyaluronic acid are like soil that hardens during periods of drought, with the skin slowly drying out, causing wrinkles to appear. Restored levels of hyaluronic acid are therefore crucial for the skin, as they help retain moisture on the skin’s surface. The acid intensively moisturises the skin, yielding a soft, smooth and naturally velvety texture.
Hyaluronic acid is one of the more important ingredients that we use in the production of our cosmetics. It can hold up to 1,000 times its own weight in water. It also takes part in the physiological processes of collagen and elastane formation, which are molecules that make your skin elastic and firm. To find out more about our proven products, take a look here.